Nike By You - Advertising billboards and store, Nike Women
Project designed Nike's new line of customizable Nike AIR sneakers in different media channels. The posters seek to speak to women of all races and ethnicities, showcasing simple shapes, bright colors, and dynamic poses.
Illustrator: Mickt Flior | @artsymickt
Illustrator: Mickt Flior | @artsymickt
iThe illustrations utilize bright and saturated colors to easily catch the public's eye no mater where it is inserted - it also speaks directly to the main selling point of the Nike By You shoes, which is customization: Users can edit and instantly view what different specific parts of their dream snicker would look like using Nike's 3D customization tool.
To demonstrate the quality of the rendering users see before ordering their shoe, I designed different shoes using their platform, and created outfits inspired by those colors for each of our main characters. The posters bring a fun mix of 2D illustration and 3D renderings.
To demonstrate the quality of the rendering users see before ordering their shoe, I designed different shoes using their platform, and created outfits inspired by those colors for each of our main characters. The posters bring a fun mix of 2D illustration and 3D renderings.
To place focus on the different designs you can create for the shoes, I designed characters without many facial details and purposefully illustrated them using low-angle and exaggerated proportions, making their legs and feet more evident than the rest of the body. The placement of elements directly behind their shoes also helps guide the eye through the composition.
Process work
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Above are the two inspiration mood boards I created for character design and the overall look and feel I wanted to give the composition. I also did research and created a mood board of the different kinds of clothing I wanted them to wear to showcase the versatility of the Nike Air shoes.
Disclaimer: All Nike store image mockups were created using images available on their store directory, with the sole purpose of portraying final look and feel for this project. I don't own rights for any Nike brands or photographs.