bud-e Mobility: Social Media Content
Campaign/Project Details
Product:
bud-e shared electric mobility service
Target Audience:
Two major set of TG
1. Young urban professionals, folks who are new to city and recently started to work. These folks use public transport or shared mobility to commute daily for work.
2. College students and Gen Z
Support:
1. 100% electric shared mobility option
2. Save on fuel cost and daily commute cost.
3. Convenient use app and rent the bike
My Role in the project:
Ideation
Copywriting
Design planning
Content calendar
Topical Spots on Social Media