bud-e Mobility: Social Media Content
Campaign/Project Details
Product:
bud-e shared electric mobility service
Target Audience:
Two major set of TG
1. Young urban professionals, folks who are new to city and recently started to work. These folks use public transport or shared mobility to commute daily for work.
2. College students and Gen Z
Support:
1. 100% electric shared mobility option
2. Save on fuel cost and daily commute cost.
3. Convenient use app and rent the bike
My Role in the project:
Ideation
Copywriting
Design planning
Content calendar
Product Flyer for mid-speed electric bike
Topical Spots on Social Media
Yoga day and music day post. These two days were on same say on Social media calendar.
This concept was to show how using bud-e bike rental service added convenience to delivery executive's life and helped him get good sleep after hectic work. He is relaxing in sleep-yoga-position listening to favourite song, denoting a way of celebrating saving extra money on commute.
Valentine Post for Instagram
