The project is about using all our best skills to develop the best design solutions for problem-solving and branding the identity of the restaurant my group chose.

The main problem of the original restaurant is that the menu content is disorganized, there is no distinct structure level, which seriously affects the shopping experience of the guests. There are as many as 20 kinds of logos used in the restaurant, without establishing an exact brand image. The packaging is plain and there is no logo to indicate the brand

We use subheadings and appropriate white space in menu design to give the overall structure a clear guide to the user. We designed an illustration that shows a lot of choices about bagel with meat and vegetables in the middle. It's a very intuitive demonstration of what do we have. What's more, we created a series of accessories, such as cups, tissues, stickers, punchcards, short sleeves and hats, which can make our brand more promotional.

We visited the bagel shop together and ordered and tasted the products. I participated in the design of the illustration of bagel and used it in the design of the bag and all the cups.