Jack Robson's profile

The Hidden Truth

For my final major project I created an awareness campaign surrounding the subject of technology. The awareness campaign included typographic posters using positive and negative statements and statistics, as well as a logo to support the campaign. The concept behind the design was the idea that technology is used and relied upon too much in modern life. Once researched it was discovered that there are also a lot of good uses of technology as well, so it was necessary to incorporate both into the design. The awareness campaign wasn’t supposed to be a solution to a problem of over use but to purely create awareness around the subject. The posters themselves where designed with technology in mind and two typefaces where created in the process, one designed around the idea of circuit boards. The colours used where Cyan and Magenta bringing back the concept of technology (CMYK colour mode) and respective overlaying colourshe T. The typographic posters where printed onto bockingford paper this gave them a textured look which looked good, and complemented the design.
The Hidden Truth
Published:

The Hidden Truth

Final Major Project

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