The Herky international project involved a comprehensive rebranding of a multi-use campus Comprising of diverse amenities such as residential, commercial, and recreational spaces. The key objective was to establish an overarching brand identity that embodied a sophisticated, Wellness oriented environment. Given the abundant presence of natural elements and foliage throughout the campus, the design approach incorporated a natural color scheme with sandstone as a principal wayfinding material, augmented by gold accents to convey a sense of opulence. In line with the campus's Wellness theme, the design incorporated a Lotus flower motif within a yurt-inspired form, symbolizing harmony among the various functions of the campus.
