¡LA ACTIVISTA! Newsletter
Description
This is a monthly newsletter I was hired to create for some non-profit organizations in the costal bend that goes out to people in all of South Texas.
Branding
The title of the newsletter, ¡La Activista! refrences our perspective as an activists and the use of the Luchador type ties back to our community as it is a Latinx made publication. I used the main color from each of organizations’ logos to create this bright and attention grabbing color palette. I also chose simple typefaces for the copy to highlight the pops of color that are used in headlines.
Process
For the covers, I have included an image within a border that highlights our biggest story every month. I also leave room in my design to include coversthat are a full bleed image with no other colors when an issue is particularly serious. The omition of extra color helps portray that. On the inside, I create clean spreads that best highlight the information in the copy. Occasionally I will design a page with no extra color, full images, and text wrapping in order to add more variety. I use punctuation and numbers in tandem to create visual interest with spreads that feature lists, or section within a story.
