Velvet Spectrum x Centrum
Since 2021 Velvet Spectrum has been in partnership with the creative teams at
FCB / The Pub Productions to create a library of assets and animations for Centrum.
The work has been used in commercial advertisements, social content, and more while featuring multiple Centrum-family products.
Velvet Spectrum Creative Director Luke Choice has demonstrated a remarkable skillset that aligns his solo work with the high standards expected of larger studios. His exceptional range of skills includes creative direction, storyboarding, 2D/3D design and animation, texturing, material development, animation, compositing, and editing.
Each scene was built from scratch using custom models, lighting, textures, and effects.
The Centrum MultiGummies chapter of the project included working with live-action footage. Luke completed versions of the ads for television commercials, social media, and web content.
The ads have been broadcast in multiple countries and developed in three different languages: English, Spanish, and Italian.
