This is a real client project for the Hove Festival, the biggest music festival in Norway. There were more than 60,000 visitors in 2013, so this got a lot of exposure.
The basis was that the festival had organised an SMS service for more efficient toilet cleaning. We were to promote this with posters hanging inside the festival toilets, letting the festival-goers know that if the toilet needed cleaning or paper renewal, they could tell the volunteers through this service. This needed to be done in a fun and effective way.
The project started from scratch, with few other directions than to follow the graphic profile of the festival. So there was a lot of wotrk to be done, in terms of strategic planning, copywriting, art direction, and pretty much everything needed for a poster campaign, except for media planning and buying.
"OK IN THE LOO?"
It is wise to concentrate on one thing at the time.
(PS: Don't go to the toilet upside-down)
Is there need for paper or a wash?
Send SØR <YOUR PROBLEM> to 488 42 673"
"OK IN THE LOO?
Statistically speaking is the stall to your left one of the least used here."
"OK IN THE LOO?
We each use on average 57 squares of toilet paper daily.
If you've had a few extra, we'll fill it up."
"OK IN THE LOO?
The pomegranate is the first known air freshener.
We don't have pomegranates, some other fruit might work?"
We don't have pomegranates, some other fruit might work?"
"OK IN THE LOO?
If you cna't noitce antyhnig wrnog wtih tihs txet, you shuold stop redaing now, and do waht you cmae here for."
"CONGRATULATIONS!
The stall you're sitting in is one of the least used in this area."
