We reimagined a biryani cloud kitchen brand for the ‘better-for-you’ category. Biryani gets a makeover with a light, fresh, new look. Steering away from traditional deep, rich colours, this new age Biryani brand uses a lighter colour palette representing each of its unique grains and flavours. 

Responsible Biryani’s new icon language features its health USPs and flavour notes with a light-hearted hand drawn style and pops of colour. The icons were used in packaging design and various touchpoints across the brand’s social media channels and website. Additionally, the outer packaging and menu was designed according to the brand guidelines.