Situation: Strengthen the positioning of Coca-Cola as a brand focused on sustainability
Action: Me and my team created a package including a t-shirt with reused plastic coke bottles. We gave this gift to the press and influential people in a sustainability Conference. We showed with actions that Coca-Cola was recycling and taking responsibility for its issues.
Result: The impact was so positive that Coca-Cola signed a year contract with my company to create other sustainable products.
Client's testimonial: "These products are a great success, unique and sustainable" Karina Sutherland, Corporate Marketing
Beverage tote (recycled materials)
Fanny pack (recycled materials)
