ART 235: PSA CAMPAIGN
NON SMOKING
In this project we created a series of three, professional quality, print ad posters that could be used in a Public Service Announcement (PSA) print campaign. These posters were to promote an important issue or topic that affects individuals and communities. I focused my PSA campaign on stop smoking.
Quitting smoking is one of the most important actions people can take to improve their health. This is true regardless of their age or how long they have been smoking.
Quitting smoking:
- improves health status and enhances quality of life.
- reduces the risk of premature death and can add as much as 10 years to life expectancy.
- reduces the risk for many adverse health effects, including poor reproductive health outcomes, cardiovascular diseases, chronic obstructive pulmonary disease (COPD), and cancer.
- benefits people already diagnosed with coronary heart disease or COPD.
- benefits the health of pregnant women and their fetuses and babies.
reduces the financial burden that smoking places on people who smoke, healthcare systems, and society.
While quitting earlier in life yields greater health benefits, quitting smoking is beneficial to health at any age. Even people who have smoked for many years or have smoked heavily will benefit from quitting.
Quitting smoking is the single best way to protect family members, coworkers, friends, and others from the health risks associated with breathing secondhand smoke.
Designed by Tense Fuchs
The collection of the posters obviously belong to the same campaign. There is repetition of the same elements on each poster from the heading, to the cigarettes, all the way down to the logos for both the Ad Council. And while they are focusing on different results of what smoking can do to your life, they have the same typefaces used in the heading, and sub heading explanation which again brings them all together. The bright white typography stands out against the black background. They have similar tones that give the campaign an elegant cohesion.
Poster #1: Smoking can make your life miserable like jumping down a building
I use "Physical shape similarity" to create buildings out of cigarettes. I then added two people one at the top of the building about to jump down. He represents people who are smoking right now. The other man who is already at the bottom of the building represents people who are already dead because of smoking. The man at the top looking down and see another man dead showing the man at the top now has awareness of how bad smoking can cause.
Poster #2 : Smoking can be so addictive that you will be trapped in it like you are in prison.
I also use "Physical shape similarity" for this poster. This time, the cigarettes represent prison. There are two people inside this smoking prison. This poster shows that smoking can be very addictive once started. You will depend on it so much that you can not control. yourself. You will always need to smoke. Just like you are in prison. You can not come out when you want to. Cigarettes control you!
Poster #3 : Smoking is equivalent to suicide. You are ending your life slowly if you don't quit.
The last poster show a man hang himself among cigarettes. This is the final stage of how bad smoking can be. Smoking is equivalent to coming suicide. You kill yourself little by little everyday. Smoking is no different than hanging yourself.
Conclusion
This project was a great one to finish this course. We were able to use the creative strategies that we focused on while also drawing from our previous classes and experience on the basic design principles. Creating an interesting individual design is getting more comfortable through the different classes but this project gave us an added challenge to create all three, well designed posters and also make them correlate with each other to create a seamless PSA campaign.
