Muji's Christmas holiday closet gift box is a clever idea that offers a personalized wishlist to customers based on their purchase history. When customers scan a QR code, they can access their curated list of items, all of which are offered at a 50% discounted rate. The gift box itself is designed with Muji's signature minimalist and sturdy aesthetic in mind, and it can also be repurposed as a drawer with a moveable rod to construct shelves as desired. The gift box comes in two classic colors, red and green, making it a stylish and practical addition to any home.