Transforming the meaning of? Sustainability? in business is imperative for leaders seeking to secure their business's future. Doug Pitassi explained this shift is driven by the increasing pressures toward sustainability, which include climate change and shifting expectations among young job seekers who expect their employers to promote environmental and social issues, such as inclusion and diversity. As these pressures escalate, many companies must re-design their operations to meet these demands. This transformation could be retooling production and service models, optimizing raw material sourcing and distribution, or designing products with eco-design principles in mind.

Executives considering these challenges should look ahead to understand how the pressures toward sustainability may affect their company and industry and identify opportunities they may need to capitalize on to accelerate their sustainability transformation. They can also look inside their business to assess how they can reconfigure their current business model to support the transformation better and gain a competitive advantage by tapping into their broader business ecosystem. A sustainable business focuses on long-term strategies that improve the environment and society while generating profits. 

This type of sustainability is often called the "triple bottom line." Economically sustainable businesses use their resources responsibly and produce goods people can afford in the long run. This can help reduce pollution and conserve natural resources, improving living conditions for all. Moreover, this type of sustainability benefits the economy by encouraging the adoption of greener technologies. It also helps smaller businesses and ensures more people can find employment, creating a more sustainable society.

However, integrating sustainability practices into your business requires a lot of work. This means that you need to set objectives and make sure that you measure your progress regularly.

To achieve these goals, you must identify the weak spots in your business and focus on fixing them. This way, you can create a sustainable business that will stand the test of time. When a company becomes sustainable, it is also likely to hire a diverse team of employees. This can increase productivity and attract more customers. Besides, a company that values diversity can also offer more attractive benefits to its employees, such as flexible hours and an opportunity to develop their skills.

Once your company is established as sustainable, you will need to evaluate its performance. For this, you can use a variety of metrics to gauge your progress.

There are some other things that you can do to improve your sustainability, such as reducing waste and improving your recycling efforts. You can also consider introducing more environmentally friendly packaging. While this can be daunting, there are plenty of ways to go about it. These include establishing an executive committee that can oversee all aspects of your sustainability efforts, hiring people with backgrounds in the field, and engaging your community in various ways.