AI-Generated content has been in the news in recent years. Many people started using AI-Content creating tools such as Jasper, Writesonic, CopyAI & Article Forge for writing Emails, blogs, and articles. Most universities have banned the use of AI-generated content and ChatGPT as students started completely relying-doing assignments, solving math equations, essays, etc. Although AI-based content is all about being fast and effective, it raised many concerns among the online community over Google search engine’s ranking.

Out of many automated content creation tools, ChatGPT gained much popularity; it is an AI chatbot developed by OpenAI that inputs various queries and gives relevant outputs in the form of texts. It has gained millions of users and has been releasing its latest versions. Content generated through GPT1 and GPT2 are easily detectable by Google, but GPT3 is slightly advanced, Google is coming up with all possible solutions to detect AI-generated content.

What is AI-Generated Content?

AI-Generated content is automated content based on user inputs that can be in text, image, and audio format. This requires very little or no human intervention. We have seen AI-generated poems, images, and speech formats on social media platforms. Its major drawback is the content is not written or formatted by a human, which implements a robotic tone while reading.

How is Google Handling AI-based Content? 

Google has always prioritized delivering high-quality content and search results to its users. 

Muller, a Trends analyst at Google, has stated that AI-generated content will be automatically spammed as it goes against the Google Webmaster’s guidelines. Although Google is not against AI-based content, it affects search engine algorithms. The possible evolution of AI-generated content with creativity and human expression makes it tough to predict the position of human content creators in the future.

Google detects AI-generated content with machine learning and deep learning algorithms. AI-generated content has certain patterns, sequences, plagiarism, and misused keywords Google uses these to detect AI-based writing.

Adding to this, Stochastic and Markov’s Chain models are two very prominent ways to detect AI-based content. They are widely used in the field of science and technology.

Stochastic Model 

A stochastic model is a mathematical tool that involves the prediction of random variables within the allocated time. It analyzes complex data models and helps in the forecasting of potential outcomes.

Markov’s Chain Model

Markov’s chain is also a stochastic model that gives the probability of the occurrence of a sequence of events or an event based on the latest event. It is used to rank websites and predict their behavioral system based on transition probability. It tends to unrank the websites that contain AI-automated content. 

How does AI-Generated content affect your website?

It is merely of no use if your website doesn’t have a good rank in Google search engine or even not get listed. AI-generated content has issues such as no natural human tone, plagiarism, and misguided information. Google statements regarding AI-generated content are very clear and precise if your website is detected with AI-based and low-quality content, strict actions will be taken and it will get penalized.

Google has a far-sighted vision of providing quality and relevant content to its users. It follows Expertise, Experience, Authoritativeness, and Trustworthy content to rank pages or websites. Further, it has developed an AI content Detection tool in its chrome extension to let users know if the content is human-generated or AI-generated.

Why should you learn Artificial Intelligence tools?

AI-generated content detections require expertise in AI tools that are designed and developed to detect such content. Companies such as Google, Amazon, and Netflix are hiring experts to detect AI-based content. Job opportunities are increasing every year in the Artificial Intelligence field in various roles. In this blog, we have emphasized the importance of AI detection tools,  and if you are looking to learn more about Artificial Intelligence tools, join Artificial Intelligence and Machine Learning Advanced Program. In the coming technological era, learning AI and ML can help you secure your future and increase your chances of significant career advancement.