Swatch Valentine's Campaign
Project by weareseventeen
Cooked up with love, our latest campaign for Swatch is brought to life via kitsch retro aesthetics to mark their 2023 Valentine’s timepiece.
Straight from the most romantic nation on earth... Switzerland!
The latest creation from Swatch, this timepiece for lovers called for a playful campaign that would bring to life their culinary theme of ‘How to Cook up Love’. Celebrating everything from its cooking-inspired loops to its knife and fork hands, we wanted to really lean into the narrative of the product itself being made from a unique recipe.
Taking a tongue-in-cheek approach with our colourful retro art direction that matches that of the kitsch aesthetic of the product, our team cooked up a hearty serving of Key Visuals, Social Films and OOH Screens that would spread the love all over the world (for a bit) - from Hong Kong to Carnaby Street and Times Square to Amsterdam. We have no doubt there’ll be buns in ovens across the globe thanks to Swatch x WA17.
Taking a tongue-in-cheek approach with our colourful retro art direction that matches that of the kitsch aesthetic of the product, our team cooked up a hearty serving of Key Visuals, Social Films and OOH Screens that would spread the love all over the world (for a bit) - from Hong Kong to Carnaby Street and Times Square to Amsterdam. We have no doubt there’ll be buns in ovens across the globe thanks to Swatch x WA17.
Process & RnD
Credits
Client: Swatch Group
Design Direction and Animation: weareseventeen
Music & Sound Design: Travis Hefferen
