Le Royal Meridien Layali el Hilmiya
This year, Le Royal Meridien Abu Dhabi offered its iftar at the terrace of the hotel. While the buffet focused mostly on serving Arabic dishes, it also included Continental, Indian and Asian dishes.
The main key visual uses elements that both represent the hotel itself such as the miniature of the hotel tower and fairy lights and common Middle-Eastern elements such as Arabic coffee pots, cups, lantern and palm trees. The design theme uses dark, starry blue color to represent the iftar time and shades of golden color to represent the richness of Arabic culture.
Apart from creating the main artwork to be published on social media and partners' websites to push the promotion, I also created other supporting collaterals such as menu, glass decal and table talkers to be displayed at the venue.
