We were tasked with an assignment in one of our Year 2 Modules in school: Advertising: Transit Ads
Client: The North Face
Objectives: To make the brand the choice equipment/apparel for the serious ones
Target Audience: climbers, mountaineers, hikers, and endurance athletes.
Client Proposition: Get out more!
Hence, we came up with an idea and a slogan:
"YOU KNOW YOU ARE ONE WITH NATURE, GET OUT MORE!"
The idea is to blend the object into nature, choosing to use two of The North Face equipments, the tent and the backpack.
Blending both into well-known nature places, such as: Australia’s Snowy Mountain and the England’s Stonehenge.
The tagline: You know you are one with nature, is a pun intended phrase; referring
also to the targeted audience to being part of nature. Therefore hitting the client proposition:
Getting the customers to GET OUT MORE!
also to the targeted audience to being part of nature. Therefore hitting the client proposition:
Getting the customers to GET OUT MORE!
This is one of the posters featuring North Face's tent in the Australia Snowy Mountains.
This is one of the posters featuring North Face's backpack in the England's Stonehenge.
This was a 3D interactive ad that involves a North Face winter jacket where information of the jacket will be seen when someone pulls the zip down. The idea was to interact with users as we feature one of the jackets North Face has.
