The motive of this campaign for the brand, 'CYBERSECURITY (special cell Maharashtra government)' is to raise awareness among everyone about internet trap setters. Internet blackmailers are increasingly duping young men and boys into sending them sexually explicit content online by posing as young girls on social media platforms and then extorting them in a scheme known as "SEXTORTION" — and dozens of these cases have ended with the victims taking their own lives or pulling them into depths of depression and trauma. Men over 40 are honey trapped by unemployed youth through digital footprint tracing. Social stigma prevents victims from complaining and sharing the details with anyone.