project
Candl
visual identity
product packaging
about
Candl is a handcrafted candle brand inspired by the nature. It believes a total immersion in nature is the best way to temporarily
escape from a hectic life and get recharged. Therefore, Candl strives to create amazing and unique combinations for its scents,
using aromatherapy, so it can help elevate customers’ spirits as if they were spending time in nature.
At the same time, Candl aspires to contribute some positive changes to the environment and customers’ health by using
At the same time, Candl aspires to contribute some positive changes to the environment and customers’ health by using
clean ingredients and kind materials during production. Thus, Candl also stands for ‘care and nourish da life’.
Personal project
- inspired by the brief from @theglowandgrowclub on Instagram
- inspired by the brief from @theglowandgrowclub on Instagram
concept
The concept of this brand revolves around nature. Having that in mind, the visual is designed to reflect soft yet rough,
curvy and straight lines of nature.
keywords
minimal - bold - natural - relaxing - refreshing
Packaging design
Through the use of colors and wavy lines, the design aims to depict the tranquility and comfort that one could experience while
admiring and enjoying the beauty of the scenery. This approach tends to make the product stand out among others that favor
negative space, neutral background colors, and illustrations of product ingredients. In addition, the separation of the box’s front
into three layers corresponds to three different aroma layers that make up the fragrance of the finished product.
