Second Charms Branding:

I was tasked to do branding for a fictional second hand clothing store, Second Charms. My concept is called "Keeping up with the trends", which encourages creativity and style confidence in individuals while being trendy. My brand associations are confident, daring

and personal. 

Brand Manifesto: Second Charms is here to help you! Keep up to date with the latest fashion trends while playing by your own rules! We encourage creativity and aim to bring up self confidence through your style.