Tonify is Chinese medicine based in Hong Kong, offering outreach services for body health maintain, attend to clients' place and provide personalized treatments onsite. The main customer groups are expatriates or English speaking community, willing to spend more to receive prompt personalized TCM treatment (Traditional Chinese Medicine) such as acupuncture, herbal medicine, bone setting, Tui Na, etc..
The essental concept of this project is to redefine Chinese medicine in contemporary context. The unique logo mark is combined by three elements - acupuncture and caring together as a symbol of "Wu Lou" (Bottle gourd). The gourd is renowned for being a remedy for illness, it usually appear on the signboards of signifying the magic of medicine. The signature logotype is designed with some details and gives a sophisticated yet modern look to the brand. Inspired by the Chinese herb cabinet, we created the visual identity system in grid layout format and apply it on stationery and poster.
