Before additives became a dirty word, Panda was king of the playground. To get back on mums’ radars, they’ve swapped the artificial fizzy stuff for fruity still drinks. With both mums and kids in mind, we created a vibrant brand packed with ‘Refreshingly fruity fun’. Melvin is the star of the show. This cheeky young panda interacts with the fruit on packs against a clean, cream background, and we created the ‘Splash’ sub-brand to distinguish the flavoured waters from the still juices. Reinforced by its new ‘natural’ credentials, this well-loved brand is back with a fruity twist.