Bata wanted our assistance in changing perception around its brand. It is currently viewed as a brand for the older generation, shoes you would get for your mother/father or grandparents. They would like to appeal to all generations with the value proposition that they are comfortable and stylish. The challenge is that they have lost the market and are slowly shrinking.

 We were tasked to communicate that Bata Zimbabwe still here, bigger and better still with a variety of shoes for any occasion and all age groups.

THIS IS AN UNCHOSEN OPTION​​​​​​​