Unify Ukraine Campaign
Delivers Hope in a Time of Need
Delivers Hope in a Time of Need
Challenge: As we approached the one-year anniversary of Russia's invasion of Ukraine, news and public support were waning in the U.S. among competing national priorities.
Answer: The Unify Ukraine Campaign launched on Jan 22, Ukraine’s Day of Unity, with a luminescent sunflower garden in New York City. The 333 sunflowers — one for each day of Russia's occupation — drew media attention and over 137,000 visitors who stopped to take photos, read the signage and share a messages of hope.
Answer: The Unify Ukraine Campaign launched on Jan 22, Ukraine’s Day of Unity, with a luminescent sunflower garden in New York City. The 333 sunflowers — one for each day of Russia's occupation — drew media attention and over 137,000 visitors who stopped to take photos, read the signage and share a messages of hope.
A nationwide digital campaign, along with powerful content from Ukrainian refugees, Polish volunteers, celebrities, and influencers sparked conversations and news coverage. Most importantly, it brought people together to celebrate the strength and resilience of Ukrainians who continue to fight for their freedom.
