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The Brief
Introducing our client: Crystalline Rose - A beauty and cosmetics company that specializes in creating skincare related products such as moisturizers, serums, face masks, oils and lotions etc.
Crystalline Rose's values are all about empowering their customers and their target market is young women between the ages of 21 and 30 who are looking for high quality without the typical glamourous stereotype attached to the brand.
Crystalline Rose is simple yet with a radiant vibrancy that will not only nourish your skin but enlighten other senses.
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The Logo Mark
Lotus flowers are one of the most prominent tokens in Eastern cultures, and inspiration was drawn using geometric shapes with also tie in with the company name, Crystalline Rose - to form their logomark.
The idea of balance can be represented by the asymmetry of the logomark.
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The Logo Type
Crystalline Rose's identity is made unique and appealing to young women by the use of a playful san serif typeface, while still keeping it competitive in the high-end market.
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The Color Palette
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Product Labels
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Social Media Templates
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