TKY SHOP
TKYSHOP是一个年轻且有自己坚持的女装品牌，品牌在快速发展的阶段中，市场占有率不断提高。其形象本身已带来一定的市场价值，我们维护的释放了徽标的所有价值，让其成为品牌传达中不可或缺的一部分，新标志显着地提升了TKYSHOP的品牌识别度，同时以更简洁但更具有设计感的风格，呈现出我们保持真我的核心理念。在字体类型上，大写结构和宽大的间距非常简单。它具有英文衬线体的蓬勃发展和混合宽度，但在整体收尾处的字母“ P”中带有丝点缀，他们以微妙的专有品质TKYSHOP恰好受了莫兰迪世界观的影响，希望在大众主流文化下，让每一个女性呈现出一种确定的尺度的威仪，内在的力量相互关联，相互抵消，这正是女性柔软的力量。
莫兰迪说过，“我从来过的都是一种非常安静而隐退的生活，唯一希望的东西是获得平和安静”，所以他的画，看似稀松平常，却透露着对宁静的执着与坚持。 TKYSHOP正是受莫兰迪世界观的影响，希望在大众主流文化下，让每一个女性呈现出一种确定的非正式的威仪，内在的力量相互制约、相互抵消，这正是女性柔软的力量。 TKYSHOP相信，艺术真正深刻、纯净的抒情感，总是表现平凡，那是所有伟大、所有美、所有沉郁情感的基础。
我们的产品看似朴素无华，但有着优质的原料与过硬的技术。 我们的消费者看似普通，但有着不俗的品味与坚定的自我。 我们追求的只是平凡的形而上，但我们有着异常刚毅的灵魂。 我们看似柔软，我们充满力量。
TKYSHOP is a young and assertive womenswear brand that is in a phase of rapid growth and increasing its market share. The image itself already brings a certain market value, and we have maintained to unlock all the value of the logo, making it an integral part of the brand communication. The new logo significantly enhances the brand identity of TKYSHOP, while presenting our core philosophy of staying true to ourselves in a simpler but more design-oriented style. In terms of typeface type, the capital structure and wide spacing is very simple. It has the flourishing and blended width of English serifs, but with a hint of embellishment in the overall closing letter " P", they take on a subtle proprietary quality TKYSHOP is aptly influenced by the Morandi worldview and wishes to present every woman with a definite measure of majesty, an inner strength, in the context of popular mainstream culture interrelated and counteracting each other, which is the very power of female softness.
Morandi said, "I have never led a very quiet and retired life, the only thing I wish for is to gain peace and quiet", so his paintings, seemingly sparse, reveal an obsession and insistence on tranquillity. It is with the influence of Morandi's world view that TKYSHOP hopes to present each woman with a definite informal majesty under the mass mainstream culture, where the inner forces constrain and counteract each other, which is the very power of female softness. TKYSHOP believes that the truly profound, pure lyrical sense of art is always an expression of the ordinary, that which underlies all greatness, all beauty, all pensive emotion.
Our products may seem simple, but they are made of high quality raw materials and superior technology. Our consumers may seem ordinary, but they have uncommon taste and a determined ego. We seek only the ordinary metaphysical, but we have an exceptionally strong soul. We may look soft, but we are full of strength.
Time To Market：
2022
-
Project:
TKY SHOP
-
Client:
2022
-
Project:
TKY SHOP
-
Client:
TKY SHOP
-
Design Team：
Design Team：
HeiYe Design Lab
