The project on culture jamming is to question the straight forward fearless and direct culture, that compelled me to break the boundaries, rules and question it. This was a creative and fun way of exploring on different ideas and approaches for different brands and their strategies aimed towards the public. The most important aim of this project is to explore the dark sides of every project / brand or association and educate the public about the negative sides of every culture. As research was the most important part of Culture jamming is a strong way to open up about the already existing cultures, the on-going processes of carrying out certain things that are already happening in a traditional way, questioning them and emphasizing on the counter-idea and to bring it out to the public to educate them or expose the dark side of an incident or an event and create awareness.
Socially responsive advertising, is about how brands position themselves in a person’s mind although, also about the what the brand is contributing to the environment. In my experience with this project, thinking about my experience towards this brand as a regular customer and consumer, it comes from the customer experience with the brand. The reflection is about the beliefs that are manifested into one’s experience and on a bigger level of being environment friendly and sustainable, from all the level of spheres and by directly or indirectly through gaining trusts. It also aims towards being comfortable in their own space, by trying to create awareness about being close to the reality and avoiding the idea of “one size fits all” and smashing the “unrealistic” beauty and skincare trends.
