The Nordic Lash

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The Nordic Lash

The Nordic Lash is a US-based brand selling magnetic eyelashes. The current website does not reflect a brand that customers can identify with. I lead the revamped their website and brand identity.

Scope:

Logo Design

Brand Design

Packaging concept

Mobile Website

Goal:
Create a trustworthy image for The Nordic Lash where women will not doubt its value when considering buying its products.

Mood board design

Logo Development - the really messy part

Social Media Designs

My contributions

— Provide a visual framework that will help the team develop more business under the brand

— Conceptualization for mood board & logo design studies

— User research, competitive benchmarking, and online survey to understand the users' behavior on the current website

— Rebranded the identity and mobile website to showcase the new persona we crafted

We highlighted the self-expression element where women will feel empowered to feel beautiful in their everyday life. Create a fresh, energetic brand that reflects women's desire to be young and feel young.