Fox News Sunday 2023

Fox News Sunday - Animation Package for Fox News
2023

Design Lead: Chang Jeong

Boards - Design Research and Design Direction: Chang Jeong

Logo: Yong Kim & Chang Jeong

Styleframes: Yong Kim & Chang Jeong

Design Concept Ideation & Pitch Presentation Lead: Chang Jeong

Animation: Michael Lister, Ju Young Do & Chang Jeong

Set Design: Ju Young Do & Chang Jeong

Management asked me to work on this project and I asked to work with another designer/animator Yong Kim. I took charge in design research and design direction. Based on my research, both Yong and I developed Styleframes and logo designs together. Once we finalized our look, I lead the pitch and presented it to Fox News Sunday team. Our design was chosen from the total 5 designs they were presented with. Other animators joined in later and helped out with the production. From the very beginning until the end, I lead this project and took on various roles and tasks in order for me to successfully deliver the final package.

Current Look

Local Air Times Varies in the Morning

Air Time on Fox News at 2PM
Look that can work as a morning show and an afternoon show

News Programming from Other Networks

Notable Shows - MSNBC

Use of Tactile Materials - Paper, Marble and Newsprint
Lighting - No Harsh Highlights

Limited Color Palette

Notable Shows - ABC, CBS and CNN

White Base with Blue and Red
Use of Silhouette

Close-ups

Takeaway - Color Palette
Be Mindful of using Blue and Red

Takeaway - Face The Nation As An Example
Excellent use of Red White and Blue
White/Silver Base
Blue Sky(Photographs of Landmarks
Red Accent Color To Reveal Silhouette of an Overall Composition

Takeaway - Use of Material

Logo - Type Exploration

Design Reference

Classic Film Reference

Design Reference
For Treatment of Type and Sky
Logo in foreground
Blue sky in background

Design Exploration - Round 1 - 1
Initial Idea Sketch

Composition

Design Exploration - Round 1 - 2
Initial Idea Sketch
Styleframe - Auditioning Materials

Marble Texture & Glass Texture
American Flag

Design - Main Keywords
Based on feedback, we regrouped and narrowed down final keywords to help us refocus.

Design Reference Based on New Keywords
Photography + Bold Letters + Washington DC

Design Reference Based on New Keywords

Construction of an American Flag

Design Exploration - Round 2 - 1
Refined Idea Sketch

Design Exploration - Round 2 - 2
Refined Idea Sketch
Flat Version

Design Exploration - Round 2 - 3
Refined Idea Sketch
Flat 3D Version

Design Exploration - Round 2 - 4
Refined Idea Sketch
Flat 3D Version

Design Exploration - Round 3 - 1
End-frame Options
Washington DC & Shannon Bream
Focusing on Shannon Bream and Washington DC to reflect the identity of the show