The brief
Pernod Ricard Vietnam want to build a product catalogue for introducing their SKUs on Lunar new year 2023.
The idea
When talking about the Five elements (Metal - Wood - Water - Fire - Earth), 2023 is a year of Metal - Platinum (Kim Bạch Kim). That's why we choose the main concept with platinum cuts to represent the year's vibe. When the light go though the platinum cuts, it will create colorful reflections, like the bright colors of the upcoming new year.
Moreover, the word "khởi" in Vietnamese is not only about starting a whole new thing, but also meaning "raising" the glasses, which represent the spirit of this dark market company.
Moreover, the word "khởi" in Vietnamese is not only about starting a whole new thing, but also meaning "raising" the glasses, which represent the spirit of this dark market company.
KHỞI NĂM KHỞI SẮC
RAISING A COLORFUL NEW YEAR
RAISING A COLORFUL NEW YEAR
The final work
Credits
Client: Pernod Ricard Vietnam
Agency: Dsquare - Square Group
Creative Director: Thao Ho
Associate Creative Director: Chau Phu Nguyen
Senior Copywriter & Content Writing: Thuc Tu Thai
Senior Art Director & Project Lead: Huyen Le
Art Director: Tram Nguyen
Design Lead: Quynh Ngoc Luu
Associate Creative Director: Chau Phu Nguyen
Senior Copywriter & Content Writing: Thuc Tu Thai
Senior Art Director & Project Lead: Huyen Le
Art Director: Tram Nguyen
Design Lead: Quynh Ngoc Luu
Senior Designer: Hung Diep
Designer: Huong Nguyen, Nguyet Nguyen
Designer: Huong Nguyen, Nguyet Nguyen
Business Development & Account Director: Nhu Nguyen
Account Manager: Ai Hoa Nguyen Dac
Account Supervisor: Hanh Nguyen
Account Executive: Quynh Anh Ma
Account Supervisor: Hanh Nguyen
Account Executive: Quynh Anh Ma
