The client is Glico, creator of Pocky, and originated in Japan. Their website is www.pocky.com. They are looking into making advertisements for the pedestrians to view. They are looking into compelling people to shop for Pocky products. The audience would be pedestrians, people who are walking on foot. Around transportation (bus, subway, etc.) or even at the mall. The message for this ad campaign is all about how sharing Pocky is like you're sharing the happiness. You can share to anyone, anywhere, at any time.

The purpose is to promote Glico's product, Pocky, to all that pass by an advertisement and

to increase the sales of Pocky in stores and online.