Crystalline Rose is a start-up international beauty company that caters to high-end skincare-related products such as moisturizers, serums, face masks, oils, scrubs,
lotions, etc.
Leaning towards highly feminine designs with a clean and minimal aesthetic but still striking and luxurious. Nothing is more important than empowering women and making them feel beautiful, confident, strong, and elegant.
The brand imbues the idea that every single woman is beautiful and should never doubt that feeling, which is the essence of every product, showing that you don’t have to fit into a stereotypical ideal of what a woman is to be one.
Furthermore, they are a very ethical brand. All its products are cruelty-free and organic.
The colour palette was chosen to cater to the brand’s unique point of view, something soft and feminine but, at the same time, something that manoeuvres away from the usual girly concept.
For the lightest colour, we have Floral White, a beautiful hue used most on the background. Its warm tone resonates with luxury and contrasts with the other colours selected. Brown-Sugar, a brownish orange, brightens the palette giving it an earthy essence. At last, for the darkest colour, there’s Umber, a greyish colour used for body text in its majority.
The brand leans towards a more clean, soft, striking, and luxurious feel. For that effect, the logotype uses Century Gothic, with some alterations, as its typeface, ensuring a classy and clean look while achieving a timeless aesthetic.
The logomark, formed by the junction of a capitalised ‘C’ form, and a diamond-shaped rose created by using the Golden ratio utilising circles for its construction, giving it a sharp but fluid feel, can be used on its own or accompanied by the logotype.
Considering the "luxury feel" and the "high-end" aesthetic that revolves around the brand, I created a pack of Instagram templates that can easily fit the minimal aesthetic. Some with text, others without any, but it can be easily added. It is giving flow, clean and showcases their products and message beautifully.
The Labels were created in a minimalist style. The printing would be done in white on the red matte glass body with a plastic lid. This technique invites fewer details, keeping the theme of a minimal luxury feel.
