PROJECT BRIEF
Sunburn is Asia’s Premiere Electronic Dance Music (EDM) Festival taking place in Goa. Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and
celebration that has seeded music tourism in India. The task is to redesign the Sunburn festival logo and the baseline along with a short animation video introduce the logo.
Sunburn is Asia’s Premiere Electronic Dance Music (EDM) Festival taking place in Goa. Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and
celebration that has seeded music tourism in India. The task is to redesign the Sunburn festival logo and the baseline along with a short animation video introduce the logo.
LOGO CONCEPT
The effort has been made while designing the logo to match the current year's sunburn theme which is 'The Future is Now' to look futuristic and minimal. The colour of the logo is purple which represents the futuristic and magical vibe of sunburn.
VIDEO CONCEPT
Sunburn festival is a blend or different events and emotions. So the thought behind the video is the 'flow of events'. Our effort is to use elements that express the flow and rhythm. We used lines and liquified elements to show transition between the frames. The medium used is clay. The colour scheme used is vibrant so as to tap the vibe of the festival. A groovy party music in the background chosen to complement the visuals.
Fellow Teammates:
Tejashree Dhawale
Vrushali Apte
Tanushri Panchal
Thank You !
