![EMA - School of Music - Logo evolution](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f6fa68165871003.6411a0f9ad9d4.gif)
![EMA - School of Music - icons](https://mir-s3-cdn-cf.behance.net/project_modules/1400/57c72d165871003.641308c8c5b5d.png)
Founded in 1983, the first school of music in French-speaking Switzerland that was neither classical nor jazz was initially dedicated to the study of rock music. Over the decades, its teaching expanded to all so-called "contemporary" music. Today, eMa has nearly 500 students and is preparing to move into a new dimension.
This visual identity is unique in that it revolves around a logo whose central part (the letter M of eMa) is presented in a multitude of typographies, reflecting the diversity of music taught at the school.
Like music, the particularity of this "multilogo" is that it appears in a different way each time, while still being clearly recognizable through its different variations, whether they are fixed or animated.
Finally, among all the M that make up the central part of the logo, there is one that illustrates the transition between the old and new identity of eMa. The "sound wave M" is a reference to the history and roots of the school, while marking its evolution towards its new form.
Agency: Parenti Design: The Branding Studio
Client: eMa (Current Music School)
Scope: Integrated Brand Identity
Region: Geneva • Switzerland
Year: 2023
Listen with the eyes...
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/435fad165871003.6411c30c0ad56.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/741b7c165871003.6411c30c0a22e.gif)
![EMA - School of Music - Business cards](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bbf40f165871003.64130b8e61c3b.jpg)
![EMA - School of Music - Brand Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/71abee165871003.64118d03a4cde.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/48edde165871003.6411e70859f36.gif)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d244f9165871003.6412f2cfaf079.png)
![EMA - School of Music - Layouts](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a213e9165871003.6411f4350f4bd.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e3f3be165871003.6411e707e6d6e.gif)
![brand identity music rock branding dynamic brand identity iconography instrument integrated branding music school Music Theory](https://mir-s3-cdn-cf.behance.net/project_modules/1400/18c806165871003.64131dd744996.jpg)
![EMA - School of Music - Dynamic Brand Identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b433e3165871003.64118d03a3a57.jpg)
![brand identity music rock branding dynamic brand identity iconography instrument integrated branding music school Music Theory](https://mir-s3-cdn-cf.behance.net/project_modules/1400/596e8c165871003.6413195290a14.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/88c5f0165871003.6411c62de17f0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/92bab3165871003.6411c62de064f.jpg)
![EMA - School of Music - Brand Iconography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bd5548165871003.641195168c71b.gif)
![EMA - School of Music - Signage](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e5b974165871003.6411e98c013b0.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dc4b45165871003.6412f39ce4d20.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/040115165871003.6412d79b302c2.jpg)
![brand identity music rock branding dynamic brand identity iconography instrument integrated branding music school Music Theory](https://mir-s3-cdn-cf.behance.net/project_modules/disp/661f9c165871003.6411a3a0212a2.gif)
Credits
CLIENT: École des Musiques Actuelles (eMa)
MANAGING DIRECTION: Lisa Parenti
CREATIVE & ART DIRECTION: Abel Nadin, Elie Kupsc
ICONOGRAPHY & SIGNAGE: Amélie Touchet
MOTION DESIGN: Abel Nadin
ACCOUNT MANAGER: Nathalie Guten
PRINT: Nathalie Colin, Nicolas Bula
COPYWRITER: Jean Michel Larsen
BRAND STRATEGY: Flavia Engelmann
![brand identity music rock branding dynamic brand identity iconography instrument integrated branding music school Music Theory](https://mir-s3-cdn-cf.behance.net/project_modules/1400/49bb74165871003.641308c8c4c8c.png)