About:
The Haws is a new and exciting apparel brand that offers a wide variety of cozy and comfortable clothing options for young people. From hoodies and t-shirts to sweaters and pullovers, The Haws has something for everyone looking for stylish and casual clothing.The task was to create a modern brand identity for a clothing brand whose target audience is young people who wear comfortable clothes.
Solution:
It was decided to create the customized logotypes based on a bold display font to attract teenagers and young people. The color palette is bright: red-blue shades.
For a strong visual effect, letters from the logo were used in an enlarged and cropped format in the brand identity. This gives the brand modernity and shows potential customers that they should not be afraid to go beyond.
I liked this original display font, but it was hard to read up close, not to mention from afar, so I decided to reduce the difference between the thickness in different parts of the letters. I treated this logo pedantically. It was important for me to preserve the equality of free space between letters, which is why I so carefully customized the font.
Deliverables:
logo suite
brand identity
swing tag
label
shopping bag
business card
poster
hoodie
box
magazine
