Meet Sber-tyan, an energetic and cheerful virtual assistant. We've created the anime mascot specifically for Sberbank (a banking and financial services company).
Her image was created based on a new company brand book. Sberbank’s logo is neatly inscribed in the elements of her clothes and hairstyle.
Plastic card design
First, Sber-chan appeared on a series of plastic payment cards, and then we developed a series of splash screens and a sticker pack. They are available in the Sberbank's official app on iOS and Android.
Stickers
