We worked around this animation for the My Orange loyalty program spring campaign, aka Pinata Party by painting a dynamic picture of blooming nature, with an illustration rich in details and springtime creatures.
The frame-by-frame animations flood your screen with the dynamism of a timelapse of nature expanding and coming to life. An extra oomph and immersion are provided by the up-close shots of the Pinata and the birds flying toward the viewer.
Being a mobile-first animation, the elements remain sharp, clear, and easy to read, bringing a pop of color and nature to your screens.