Purple In-Store Fixtures
In 2019, Goods & Services was commissioned to spearhead a new brand overhaul for a leading US-based mattress in a box company, Purple. With the company's expansion into retail and establishment of its own brand stores, we were invited to design the in-store experience, encompassing aesthetics, fixtures, and immersive in-store content.
To showcase the efficacy of Purple's signature grid design on their mattresses, we devised a diverse array of fixtures. Customers were afforded the opportunity to physically engage with the merchandise and experience the varying levels of pressure relief offered by the grid's distinct heights. Additionally, to effectively convey the concept of sleeping cool, we ingeniously crafted multiple pods to visually communicate this sensory experience.
In-Store Moodboard
Store elevation side A and B.
