BCS Concrete Structures has already made a massive name for themselves as the largest concrete contractor in Texas. But when it was time to reach new clients and higher their brand value, we helped BCS modernize their marketing strategy and position them as a trusted, valued partner in the AEC industry.
Background.
BCS Concrete Structures have undoubtedly stamped their name over Greater central Texas. With almost every modern high-rise commercial building in Austin, you can bet that BCS has had a hand in building it from the ground up.
But with all of their accomplishments, BCS was just getting started. The company was now looking to build newer relationships to drive major commercial projects. They knew the solution was to adopt more modern business practices.
BCS partnered with us for a campaign that added a digital component to its marketing strategy. As a result, we developed a more professional online presence that would finally live up to their title as a top commercial industry leader in concrete structures.
Challenge.
Our advertising agency first tackled the website redesign to make BCS a modern and cutting-edge brand. We set up an SEO-optimized website hosted on WP Engine that would smoothly scale with BCS’s future growth. To connect with their niche target audience, we modernized the UI and tailored the website to focus on BCS’s work, services, and safety.
Finally, our team created a monthly content strategy to get the BCS name out to their target audience. First, we gathered BCS’s latest news and wrote articles and press releases centered around BCS and its partners. We then sent them to various media outlets such as Newswire, Austin Business, Journal, and Texas Monthly.
Campaign.
Our F512 team first tackled the website redesign to make BCS a modern and cutting-edge brand. Next, we set up an SEO-optimized website hosted on WP Engine that would smoothly scale with BCS’s future growth. To connect with their niche target audience, we modernized the UI and tailored the website to focus on BCS’s work, services, and safety.
Finally, our team created a monthly content strategy to get the BCS name out to their target audience. First, we gathered BCS’s latest news and wrote articles and press releases centered around BCS and its partners. We then sent them to various media outlets such as Newswire, Austin Business, Journal, and Texas Monthly.
Results.
Over the following weeks, Our advertising agency started seeing the fruits of our labor as hundreds of media outlets such as Forbes, CNN, and Fox News ran BCS’s news stories nationwide. In addition, our agency's efforts resulted in BCS invitation to various interviews that would feature in the publications our target audience frequently visited.
The increased attention gave BCS a 12,050% increase in earned media, a 27% increase in targeted leads, higher brand value and equity, and an astounding 300% increase in employee applications.
