VIU Hong Kong - Branding Campaign 劇力任你轟

•

Client: Viu Hong Kong
Creative Agency: Narrow Door

Director: Nick & Martin
Photography: Betternow Studio

ViuHK came to us with a very difficult ask: how to differentiate their brand with their sister company ViuTV? Together with the launch of Disney+, ViuHK needs to preempt the market with a distinctive brand image. To start with, we knew we could not leverage on “The Mirror hysteria” as this would only mix up with ViuTV even more. We decided to harness their intrinsic value - The Power of Drama and made the communication as entertaining as their drama programmes.

Fill Version