Parle-G is more than just a glucose biscuit. It has earned itself a special place in the hearts & homes of Indian families. We worked with them to give consumers who love the brand an opportunity to own it in more than one way by creating a merchandise collection.
The brand’s first merchandise line was launched in collaboration with Redwolf and is aimed at offering a nostalgic sensory recall to consumers, for whom Parle G is a companion that has been with them since childhood. The range of products includes the official Parle-G Dipping Mug, Genius Diary, Phone Grips, Coasters and Tote Bags.
Brand: Parle-G
Agency: Please See//, Mumbai
Creative Direction: Pritha Sahai, Nikita Baria, Jyotsna Ramachandran
Brand Manager: Sidharth Bhasin, Simran Punjabi
Photography & Styling : Sakina Zojwala
Agency: Please See//, Mumbai
Creative Direction: Pritha Sahai, Nikita Baria, Jyotsna Ramachandran
Brand Manager: Sidharth Bhasin, Simran Punjabi
Photography & Styling : Sakina Zojwala
