The Brief: Create and brand a luxury art & design supplier.
The Tenth Muse is a supplier of luxury fine writing materials and comes from the idea of the 9 Muses of inspiration within Greek mythology. They were commonly called upon by poets and writers for inspiration and the term 'Tenth Muse' was a compliement given to only the most talented of writers.
Logo
Homepage
Products
Your Muse
Your Muse - Books
I thought it was important for the original inspiration behind The Tenth Muse to be carried throughout the brand. The site has a 'Your Muse' page which allows users to scroll through a vast collection of resource material, from articles, blog posts, books, to photos or videos. This allows for the user to be able to find their own inspiration.
Pen & Ink Packaging
Delivery Box & Address Label
Products are wrapped in The Tenth Muse paper
The poster campaign plays on the idea that each pen has its own unique and individual qualities that would appeal to different people depending on their tastes and preferences. The tagline 'Discover Your Muse' invites the consumer to discover what pen is right for them.
