This is a project we(a group of 4 fellow students) did for New Product Development class. We were assigned by our professor with the target consumer aged from 5 to 15. After several round of brainstorming and idea screening, we finally chose the tween girl makeup idea from over 20 other ordinary or crazy ideas.
According to our research, the market of makeup which targets specifically at tween girls aged from 8 to 12 is almost untapped. There are some existing brands like Geo Girl (by Walmart), Tinker Bell (already disapperaed and more like toys for girls under 8) and CoverGirl (although I don't think that they are for girl aged 8 to 12)...they are either of crappy quality and design or tending to make your little girl like a 25-year-old adult.
However, little girls are all obsessed with makeup. They will even steal their mothers'. So, how can parents not worry about this? To solve this dilemma, we decided to introduce a all-natural, premium makeup brand just for tween girls.
This messy scribbles showed our discussion and thinking process.
We tried to plan our research methods and process; define our market target audience, value proposition and market strategy; and designed product and service.
After conducting surveys and interviewing target consumer (both parents and tween girls), we had a pretty good idea about what our products and service should be like.
Then it's my turn to design all the products and commercials. They are as follow:
WonderGirls is our brand's name. And I designed a simple pinky logo as above.
These are our WonderGirls Perfect Cheek Blush. The beautiful floral background reminds parents that our products are made with all-natural ingredients. And the simple and clean packaging hope to convey a feel that our products are of premium quality.
The pink color and flower elements are used to attract girls.
These are our WonderGirls rich color lip gloss. I used Givenchy's lip gloss's package to work on. Still, flowers are our main theme.
The above four posters are used to promote our 4 set of makeup kit. We hope our makeup kit to be the very first makeup kit that these young girls own. And they could also be served as the perfect gifts that were given to them by their friends or parents. So we introduce four set for them to choose from.
This is pretty much our project. Thank you for viewing!!
