Digital Sketches for client's approval. 

 

 

The famous Rubik's Cube was the inspiration for the creation of the new year's and anniversary gift from Gráfica Ingral to its clients. Along side copywriter Mariana Reis, we created a kit that was a box consisting of a notebook; note holder; calendar (offering better life tips for the next 30 days every month) - all shaped like cubes. 

Digital Sketches for client's approval. 

 

The concept was to encourage the public to make different movements -actions- everyday in the new year to come to improve their well-being. To visually represent that we chose the Rubik cube, a puzzle that requires the player to make several moves to achieve the final goal. 

Final work.

 

That was not the only reason we chose it. Actually, if a person attempted to make all possible combinations at a rate of one movement per second, that would take 1,400 trillion years to finish without repeating a single combination.

Final work.

 

 But, just so it happens that there's an algorithm, called "God's Algorithm" that solves the Rubik's cube in the fewest possible moves in a much faster time. And that exact number is 20. 

And what does all this have to do with Gráfica Ingral? Simple: this is a company with great technical ability, versatility, precision and, not coincidentally, celebrating 20 years that year.

Some happy clients with their gifts. The campaign was really well received by the public.

Some of them weren't our orignal target, but also made happy use of the kit.