In my capacity as Communications Director at First Presbyterian Church of Glens Falls, a significant portion of my responsibilities entails strategic planning, research, content creation, and design for various social media campaigns, many of which focus on calendar events within the church.

During pivotal church seasons such as Lent and Advent, I oversee the creation and execution of multi-platform advertising campaigns to boost attendance. These campaigns are crafted in a friendly and informative tone to dismantle knowledge barriers and foster inclusivity.

The Christmas season provided an opportunity to create print materials for the church. As it is one of the busiest times of the year, I led the effort to create a custom typographical design and publish advertisements in the local newspaper to attract attendees to our services. To maximize our outreach, we also included elements from the graphic into a printed handout, which we distributed to community members during key events to increase participation.

Templates were developed for recurring weekly/monthly events to enable the community to view and engage with church happenings via Facebook/Instagram stories and promote the use of the historic church building beyond Sunday worship.

This same concept was carried over into PowerPoint templates featuring recurring weekly events.  These slides are showcased weekly during the livestream before Sunday worship as pre-show advertisements.

During special occasions, including Family Game Night, I prioritize creating custom illustrative graphics that are both visually engaging and informative. For example, the retro-themed pizza slice graphic was specifically designed to foster intergenerational connections, given that the primary audience of the church is often elderly. This rubberhose style animation is an intentional homage to the classic animation styles that many in this audience grew up with, while also appealing to younger members through modern stylized media like Cuphead and Bendy and the Ink Machine. This approach ensures that our outreach is inclusive and enjoyable for everyone, regardless of age or background.

In response to recent pastoral changes, new pew cards have been developed with timeless information in mind, ensuring accuracy regardless of staff or pastor changes. These cards provide essential details about the church's mission statement, online presence, and community offerings. They are crafted from high-quality, thick cardstock and are custom-fitted to their slots, ensuring that they stay securely in place. 

These efforts have yielded positive results for the church, as evidenced by consistent growth and exceptional outcomes. Notably, the 2022 Christmas campaign reached 6,315 people, a remarkable increase of +5,974 accounts within 90 days. Furthermore, we have witnessed a steady rise in Sunday attendance and heightened engagement throughout the week during events.