Greg Aloi Singapore The Nature of Market
Greg Aloi Singapore The nature of the market must be understood in order to develop effective marketing strategies.
For example, consider two clothing companies that want to promote their latest line of clothing among college-aged women. One company sells trendy items such as capri pants, miniskirts, slacks and skirts; whereas the other company specializes in trendy tops with its 'top-to-bottom' design.
Clearly, promoting one line over another depends on having an understanding of the college crowd's tastes, wants and needs when selecting items for their wardrobe. Obviously, having only one item in each category limits one's choices to those two lines of clothing.
In addition, offering an array of colors and styles within each category increases one's selection possibilities even more. Based on these considerations, one can readily surmise that college-aged women like to mix and match styles within their wardrobe so they can create unique looks for both formal and informal occasions.
Greg Aloi If promoting one line over another affected only these two companies' line leaders within each category - how would promoting line leaders compare? How would promoting line leaders compare when promoting trendy versus more conservative tops?
