2012 marked Ray-Ban's 75th Anniversary, legends past and present from Dylan to Slash all having worn the classic silhouettes through its history. All Tomorrows Legends aimed to celebrate Ray-Ban's millions of fans and hero them as the legends of the future, the legends of tomorrow.
A few clips from some of the archetype scenes. Each of the 30+ animated scenes had kinetic text integrated.
And yep, the streaker has her boobs pixelated!
And yep, the streaker has her boobs pixelated!
Having multiple friends tagged in a single photo would trigger this 'Networker' animation.
Spotify playlists created. Landing from above, the subsequent blocks would pound further into the ground, crushing the believers and cracking the surface.
We took the base typeface 'Bebas' and redrew our copy by hand 6 times, creating the animated lines of our dynamic font replacement.
We created a site and app that analysed your Facebook data and hooked into a selection of third-party API's to compile an animated story of your legendary life. Ranging from Spotify playlists and number of tracks played that week, to the ratio of number of Facebook friends to the amount you actually interact with, the data would define which scenes would form your story. Tastemaker, Traveller, Sport, Networker and Music scenes all punctuated with interstitial animated text slides. The story ends with your final archetype, your true legend; 'The Mixtape Master', 'The Empress of Finess' or maybe even the mystical 'Social Ninja' (displayed when we can't get enough data from you!).
Illustrator Chris Martin worked with us to create a suite of scenes and characters focused around the different archetypes. I then took these scenes and broke them into their constituent parts, using skeletal techniques to animate the static illustrations. Over 50 scenes were animated, archetypes and kinetic type, many of them dynamic with user data; images, posts and numbers being part of them.
A total of 9000 different outcomes were possible with All Tomorrows Legends, and each of those totally unique with your own data. At the end of the story you could share the animation on your Facebook wall or with a unique URL and download a unique Facebook cover image too.
I did all of the animation for the app as well as the interface design and put together additional compositions for outdoor digital display.
Illustrator Chris Martin worked with us to create a suite of scenes and characters focused around the different archetypes. I then took these scenes and broke them into their constituent parts, using skeletal techniques to animate the static illustrations. Over 50 scenes were animated, archetypes and kinetic type, many of them dynamic with user data; images, posts and numbers being part of them.
A total of 9000 different outcomes were possible with All Tomorrows Legends, and each of those totally unique with your own data. At the end of the story you could share the animation on your Facebook wall or with a unique URL and download a unique Facebook cover image too.
I did all of the animation for the app as well as the interface design and put together additional compositions for outdoor digital display.
