Wato is a new hybrid product with the refreshing qualities that come with rehydration and the invigorating qualities of an energy drink. In other words, a new category of health drinks. Now it needed to fight for its space in this overpopulated segment.
Fighting for space
We were brought in to create Wato’s visual identity and packaging. With FMCG brands, and a new one in particular, the battle is won on the shelf. Differentiation and impact are everything. In a segment abundant in loud visual expression, we therefore chose a cleaner solution, with a visual identity sprung from the product’s key differentiator. Rehydration.
Making a splash
The keystone of the visual identity was a graphic pattern depicting the movement of water. On the packaging, wavy and straight lines represented products with or without caffeine. Different flavors have their own colors, without losing sight of the big blue. Ever since its launch, Wato has been making waves on the store shelves.
