Logo Ident for Hyatt Films
The main goal was to create short eye catching brand content for social media use. Together with the client we tried 3 different variants before creating the final one.
The video was adapted to horizontal and vertical format. At the end the client received 2 video formats, styleshots for posts and a cover for his profile in 4K.
Publishing platforms: Instagram, LinkedIn, Website, Vimeo.
The video was adapted to horizontal and vertical format. At the end the client received 2 video formats, styleshots for posts and a cover for his profile in 4K.
Publishing platforms: Instagram, LinkedIn, Website, Vimeo.
Styleshots
Art direction
After 3 variants the client requested to change the idea and duration from 7 sec to 15 sec. To envision the promo I made a simple moodboard suggesting 2 approaches. The client choosed Approach 1.
Creative process